By: Aaron Tokarz
White Shutter Photography
You are engaged. You have your wedding date and the budget is set (at least for now). You know you need a photographer and now is the time to start looking. Where do you begin and how do you choose?
Word of mouth is the best place to start. If your friend loved the photographer at their wedding, they've probably already told you about them. As most of us already do, start with google. Check out as many websites as you can. Most good photographers will have a wide selection of images for you to peruse. The majority of photographers are now blogging to constantly update you and show off their most recent work. This really allows you to get a feel for their company and their shooting style, not only their top images from their website. Dig deeper, check out the archives of their blog posts, you should really be able to get a good feel for whether or not you are interested in that particular company.
Once you have found a photographer ( or a few) that you like, contact them. Send them an email, give them a call, reach out and let them know you are interested. Then take notes on the little things ... how quickly they return your request, what information they provide you, and how you connect with them. Check out their pricing and what they have to offer. Obviously pricing is usually the number one factor in whether or not you can choose a certain vendor. Keep in mind that will have these images for the rest of your life, not just that day. Set up an interview with them. If possible you should meet your photographer before you book with them and definitely before your wedding day.
You may not realize it, but you will spend more time with your photographer than anyone else on your wedding day. Make sure you connect with him/her. During your initial meeting, look at more than just albums and pictures, pay attention to their personality and how they make you feel. People vastly underestimate how important this is. You want the entire experience with your photographer to be great, not just the pictures they produce. And if your experience is great, it is sure to show in your images.
Most of the time you should be able to tell right away if a photographer is a good fit for you on your wedding day. If not, take all of that information and think it over. Meet with a couple of photographers and compare your notes about each one. Then, get a hold of the one you like the best and book them, soon. A lot of photographers will be booked about a year in advance, so it's important not to put this off for too long.
With anything in life, you get what you pay for. And yes, photography is a big chunk of the budget. Remember this at the end of the night: The food will have been eaten, the flowers will be wilting, the music will come to an end, and the dress will be shed. But the images will have been captured and forever remain yours. That is until you pass them on to your kids and then their kids.